Information Logistics - Strålfors

3 uses invoice advertising

9:14 AM 4/30/2012

Surprise and delight. That’s how Malin Olsson summarises mobile operator 3’s tactics for communication on their invoices.
“We want the invoice to be easy to understand, user-friendly and leave a positive impression on our customers,” she says.
Where’s the recipient looking?

3:19 PM 11/25/2011

Whereabouts on the invoice does the customer look for special offers? Where does
the customer look when he or she wants information? And how are the message and
the sender decoded? Ikano Bank in Denmark looked for answers to these questions – and changed its communication.
Into the nordic region with logistics

9:50 AM 4/30/2012

Logistics and Fulfilment are a strategically important element of every company’s customer communication.
“Stralfors operates between us and our customers. They take care of everything from outgoing packages to return flows and service. The partnership has developed over time,” explains Stein Nordbø, Nordic Logistics Manager at Canal Digital AS.
Flexible Transport

9:34 AM 4/30/2012

As soon as the package arrives, a text message or letter is sent to the customer.
“Then all you have to do is pick it up when you’re doing your shopping on the way home from work,” says Juha Wallin, Business Manager.
Finnish company Matkahuolto is the newcomer in the Finnish market for packages, and in a short time they have achieved an impressive volume of 45 million packages a year.
Linking up print and digital

10:10 AM 9/16/2011 TRENDS & REPORTS

QR codes have quickly become very popular marketing aids. Primarily because they give us new opportunities to use print to generate a response in other media.

You can't just buy earned media

12:00 PM 11/8/2011

“It’s not either or. It’s both.” The words of Tim Frank Andersen from Danish company In2media when we ask whether the marketing of the future will be totally digital.

Everyone wants to be unique

4:19 PM 11/8/2011 TRANSPROMO

Building relationships, viral marketing in social media and transparency. In recent years marketing people have had so much more to think about. But at the same time they also have more refined tools to use in their work.

Access enabling creativity

11:00 AM 10/11/2011

Quicker, simpler performance of routine tasks before marketing campaigns. And more time to be creative. That’s how Ikano Bank in Finland summarises its experiences of working with Stralfors Access. “Access helps us to create better customer experiences,” says Erika Hammarberg, Operations Manager.
May
- 5/16/2012Think outside the box
- 5/16/2012Discover the opportunities outside the box
April
- 4/10/2012Secret assignment for TeliaSonera

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