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Invoice visionaries

2:40 PM 11/19/2012 TRANSPROMO

A new, modern, colour invoice with messages adapted totally for the individual. Could this be the way to achieve enhanced customer loyalty and higher sales?
“If you ask the general agents and dealers, they say that it’s one of the best things that’s happened in the last ten years in the field of targeted customer communication,” says Peter Ahnell at DNB Finans.
The forgotten channel

12:38 PM 1/22/2013 TRANSPROMO

What’s the ideal media mix for my particular company? This is a question facing most marketing people. And it doesn’t make life easier when new channels are constantly appearing. So why not use an old one – the invoice?
The invoice as a part of the marketing plan

11:31 AM 1/22/2013 TRANSPROMO

Communicating is something we all take for granted.
“Communication and marketing in several channels is something we take for granted. We make active use of the invoice and it’s an important element of our dialogue with the customer,” says Line Hofsæth at Get, one of Norway’s biggest providers of broadband, TV and telephony.
Everything begins with the question why

8:21 AM 1/22/2013 RESEARCH & THEORY

It’s not just what you say, it’s the way you say it.
In one of the conference rooms at the Carat media agency in Oslo, the word WHY (HVORFOR) is displayed in enormous block capitals on the wall. “That’s what it’s all about. Everything begins with the question why. Advertisers who don’t deal with the answer to this question never hit the mark with their strategies,”
Paper comes to life

10:42 AM 9/3/2012 RESEARCH & THEORY

"More things are being printed now than before,” says Jeffrey Scott Saunders from the Institute for Futures Studies. “But the percentage share of letters and other printed communication is still falling. The explanation is, quite simply, that we’re communicating more and we’re using all of the channels available to us.”

A mobile revolution

3:48 PM 10/10/2012 FULFILMENT

Marketing and brands are decisive.
Not the technology.
So, how does this technical development work in practice?
What does the industry think?

A look reveals all

9:33 AM 8/22/2012 RESEARCH & THEORY

Market research is difficult. How should you really interpret the results, and what are people really thinking?“It’s getting more and more difficult to get to the core. People in general are tired of questionnaires, and there are lots of armchair experts,” says Ali Farokhian, business developer at Tobii Insight.

"We sell well-being"

11:18 AM 8/22/2012 PRINT & ENCLOSING

Every week, Norwegian publishing company Egmont Hjemmet Mortensen sends weekly newspapers and magazines to 770,000 subscribers. The single biggest challenge is getting them all out on time.
March
- 3/22/2013A New Direction

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