3:36 PM 1/17/2010
There’s a lot of competition for consumers’ purchasing power. And it’s usually the one that’s quickest to convince who wins. Mopper has recognised this. With their application for smartphones, they make purchases possible on your mobile phone – here and now.
Whereabouts on the invoice does the customer look for special offers? Where does the customer look when he or she wants information? And how are the message and the sender decoded? Ikano Bank in Denmark looked for answers to these questions – and changed its communication.
Surprise and delight. That’s how Malin Olsson summarises mobile operator 3’s tactics for communication on their invoices. “We want the invoice to be easy to understand, user-friendly and leave a positive impression on our customers,” she says.
Hargreaves Lansdown is a leading independent financial advisor and asset management specialist in the UK. “Stralfors was a clear first choice for us, and we decided to engage them because we felt that they offered the best service,” says Peter Hargreaves, FCA and Executive Director of Hargreaves Lansdown.
As soon as the package arrives, a text message or letter is sent to the customer. “Then all you have to do is pick it up when you’re doing your shopping on the way home from work,” says Juha Wallin, Business Manager. Finnish company Matkahuolto is the newcomer in the Finnish market for packages, and in a short time they have achieved an impressive volume of 45 million packages a year.
Building relationships, viral marketing in social media and transparency. In recent years marketing people have had so much more to think about. But at the same time they also have more refined tools to use in their work.
“It’s not either or. It’s both.” The words of Tim Frank Andersen from Danish company In2media when we ask whether the marketing of the future will be totally digital.
Every summer Gothenburg plays host to the world’s biggest youth tournaments in football and handball. With tens of thousands of participants, plastic cards with a magnetic strip have become a necessity. “The cards are crucial for us, it wouldn’t have worked otherwise,” says Fredrik Andersson, Tournament Director of the Partille Cup.
Quicker, simpler performance of routine tasks before marketing campaigns. And more time to be creative. That’s how Ikano Bank in Finland summarises its experiences of working with Stralfors Access. “Access helps us to create better customer experiences,” says Erika Hammarberg, Operations Manager.
Infolog Magazine is one of four Swedish customer magazines to be nominated for the Swedish Publishing Prize. The winner will be announced at the Communication Day in Stockholm on 18 October.
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