Our strategy is to provide a “one-stop shop” for your direct marketing needs. e-commerce hasn’t overtaken more traditional marketing methods yet, but it is an increasingly important part of the marketing mix.
DPS's eCast solution enables you to send individually tailored emails to your customers.
With traditional mail, analysing campaign results can take weeks or even months. This is obviously too late to alter the campaign to improve its effectiveness. You know how easy it is to send email messages, whether to a work colleague or the other side of the globe. But sending an eCast to hundreds or thousands of recipients can be a little bit trickier. Your ISP (Internet Service Provider) may limit the number of emails, or your software may not be able to cope with the many e-mail addresses you have. Add an attachment and the problems multiply.
Other management functions need to be considered as well. How do you know which emails have been successfully delivered? How do you manage recipients that wish to be removed from your mailing lists? Who read their emails, and when? Are the attachments you send secure?
With the DPS eCast solution, all of these problems have been resolved for you. DPS can email your list with personalised emails, in HTML or Plain Text.
• Our e-mail software delivers personalised e-mail with up to 999 variable fields.
• Emails can contain an unlimited number of attachments in any format.
• All mail can be tracked.
• Analysis/Results of the campaign are instantaneous - enabling campaigns to evolve or be tactically enhanced whilst ongoing.
• We can verify who has opened the e-mail, attachments, clicked on specific URL's and provide this information back to you for further analysis and database upload.
For details of how e-cast works, contact us. For information on the DMA's view on email broadcasts, please click here.
